Is your organization stuck in social quicksand? Is social not delivering the payoff you once hoped it would? Have you read every Twitter Best Practices article on Mashable until you are now dreaming in “Top Ten” lists, but to no avail? Well, you only need to change the way you think to be successful.
Social media breaks the mold of traditional marketing where you measured success against a balance sheet. How much do I get (leads, views, clicks, etc.) for how much I give (money, resources, time, etc.)? If you go into social media marketing thinking this way, you are doomed from the start. OK, “doomed” may be a little harsh – how about “predestined for failure?” Sound better.
You know social is different (you are clearly smart because you are reading Forbes), but do you know why? Let’s explore why it is different, what will work for you for social, and steps to get you started.
Why is social different?
It comes down to “choice.” It is the prevalence of choices on what we engage with as consumers. Do I want your content, or someone else’s? Do I want long-form content (whitepapers) or short-form (:30 videos)? Do I trust what you are saying about yourself, or what others say about you? It is almost biblical “free will;” Mark Zuckerberg and Reid Hoffman have given us the apple, we have eaten it, and now we experience things differently. Hopefully this turns out better for us than the previous apple eaters . . .
Previously, we could market to our customer anyway we wanted – we held the proverbial cards. Now, as consumers have “choice,” social has changed that. Consumers want specific content and information at all stages of their buying journey. What they want, how they want it, where they want it, and when they want it. Think you can do that in a 28-page whitepaper that takes 6 months to bring to market?
What works?
OK, so if it is so different (and I get that), what works? Doing what you do in traditional marketing, but on social channels is not going to work. You have the re-examine how you think about social. This is where “pay-it-forward” comes in. You should deliver great content, information, and insight without the expectation that you will receive a payoff. Call it “trust” or “belief” or whatever other squishy term you like, social is more about “being” social than it is about “doing” social. Provide your audiences with great insight, leadership, value, and solutions to their problems and they will come to you. It is like feeding squirrels in the park. Hold out your hand, stay very still, and wait – they will come to you. Have you ever tried chasing a squirrel? Really hard.
The truly hard part comes with budgets. Spending good money on something that may not show a return is risky. No argument. Social doesn’t mean forgoing other traditional approaches. But it does mean that if you do decide to invest in a social strategy, don’t set yourself up for failure with thinking immediate return. Be smart, sure. Measure and look at what is working, jettison what isn’t. But don’t measure your success by the bottom line right away.
How to change?
Changing how you and the organization view social is no easy task. There are a few steps you can take now to help that along the way:
- Start small – Think pilot programs that can prove value before you think about changing your entire strategy.
- Mentor 1 or 2 leaders – Spend some “high-touch” time with a few key leaders to show them how to engage in social, develop their brand, etc. Gain a few advocates by letting them see what social is all about. Most leaders won’t ask questions on social as they don’t want to appear out of touch. This approach builds trust and enthusiasm within the “executive class.”
- Set expectations – Lay out a strategy and a timeline. As you get the inevitable request to do something different because an executive saw someone on “The Today Show” do it, you can have a directional discussion with them, instead of just reacting. This will help give your program some control.
- Don’t eat the apple in the first place – If you know your organization is just not ready for “trust me, this will work” marketing, stick with what you know and make traditional work for you. Dabble with social here and there, but unless they are ready for a change, leave the apple alone. “It will be there when you/they are ready,” says the snake.
Interested in additional social media and marketing insights, with more esoteric references than you can swing Schrodinger’s cat at? Follow Todd at @toddmwilms or connect on LinkedIn.
Article source: http://www.forbes.com/sites/sap/2012/05/16/why-social-media-is-the-ultimate-pay-it-forward-for-marketing/
]]>
NEW YORK May 16 (Reuters) – Emerging market credit default
swap trading volumes in the first quarter fell 23 percent
compared with the same period a year ago, as Greece’s credit
restructuring and anticipated regulatory changes weighed, a
survey showed on Wednesday.
Trading volumes for emerging market CDS dropped to $235
billion in the first quarter from $306 billion in the first
quarter of 2011, according to EMTA, the trade association for
the emerging markets debt trading and investment industry.
CDS are used by investors to help protect fixed-income
investments from defaults or restructurings.
A number of factors contributed to the decline, “including
speculation that the Greek restructuring might not trigger CDS
(which proved false), an expected ban of ‘naked short’ CDS
contracts in Europe, and higher standards in capital
requirements resulting from anticipated regulatory changes,”
Hongtao Jiang, emerging markets strategist at Deutsche Bank,
said in EMTA’s statement.
Volumes were down 1 percent from the $234 billion reported
in the fourth quarter of last year.
Jiang said historically first-quarter volumes are typically
much higher than what is traded in the fourth quarter and the
decline confirms a drop in secondary market liquidity for
emerging market CDS contracts.
“Such a decline is more pronounced when one considers the
record amount of EM hard currency issuance during January and
February, and the large amount of short covering and risk-adding
activities at the beginning of the year,” Jiang said.
Brazil had the most active CDS trading, with $51 billion in
volume. Turkey had $24 billion and Mexico followed with $18
billion in trades.
Russian state-owned energy company Gazprom was the
most active corporate CDS contract at $5 billion, while Mexican
state-owned oil company Pemex had $1 billion in CDS trades
during the quarter.
EMTA said the latest quarterly survey of emerging market CDS
trading volumes came from 13 major international banks and
broker-dealers.
The survey offers a snapshot of trading volumes by combining
data on the notional value of CDS trades and includes rollovers
but not netting trades or internal transfers for 19 sovereign
and nine corporate credits.
Article source: http://www.reuters.com/article/2012/05/16/emerging-cds-volumes-idUSL1E8GGNT620120516
]]>
Wow, I actually didn’t realize how easy it was to get my ranking higher on google. Thanks!
Boulder, CO (PRWEB) May 15, 2012
TherapySites (http://www.TherapySites.com/AATBS) and AATBS http://www.aatbs.com/ are offering a free webinar, “4 Keys to Search Engine Success – Getting Your Website to the Top of Google” designed specifically for mental health professionals. The 45 minute Webinar will be offered both on Wednesday, May 16, 2012 12:00 pm. The webinar for how to avoid the biggest marketing mistakes will be presented by Greer Van Dyck, online marketing expert of TherapySites.com.
REGISTER NOW FOR THE FREE WEBINAR:
4 Keys to Search Engine Success – Getting Your Website to the Top of Google
Wednesday, May 16, 2012 12:00 pm
http://tinyurl.com/AATBSTS
With the number of internet users growing, online marketing is causing a fundamental shift in the way we communicate and interact. A Nielson study (published in Mashable) indicates that an average Internet user spends 68 hours on the Internet per month, about 2 hours and 6 minutes per day. 96% of these consumers are looking online for mental health services. Often Therapists spend time working with unavailable web designers who aren’t familiar with the industry or how to reach their target market. As a result, mental health professionals spend money on a website that’s not bringing in new clients.
“People have come to realize that mental health professionals can make a significant difference in their lives, and the industry has responded to the growing demand. Now more than ever, mental health professionals need products and services to help them attract new clients through online marketing”, says Sara Sims, Director of Business Development for TherapySites. “The reality is if you lack a strong online presence, you are jeopardizing the success of your practice. And let’s face it, a great looking website makes no difference if people can’t find you.”
This free webinar will help therapists learn more about how to leverage their website to get ranked high on Google and other search engines. The four keys to search engine success will be covered, which include inbound links, page title tags, page content, and internal links.
*Inbound Links – How to create them and which ones work.
*Page Content – How to take advantage of killer keywords and content integration.
*Page Title Tags – Optimize your page title tags so you are found.
*Internal Links – Understand why creating internal links can be used to increase SEO ranking.
TherapySites (http://www.TherapySites.com) specializes in creating websites that are engaging, professional, cost-effective, and extremely simple to maintain. Mental health professionals can successfully market and manage their practice online with TherapySites package (with no set-up fees or contracts). The service includes everything that’s needed for a professional online presence, including Search Engine Optimization, integrated email, editing tools, credit card processing, online appointment notifications, and unlimited technical and customer support.
REGISTER NOW FOR FREE WEBINAR:
4 Keys to Search Engine Success – Getting Your Website to the Top of Google
Wednesday, May 16, 2012 12:00 pm
http://tinyurl.com/AATBSTS
Greer Van Dyck is an expert in website marketing, and is the Director of Internet Marketing at TherapySites.com. Greer has worked with many mental health professionals to develop an on-line presence that leverages the power of internet. Greer’s background in website marketing is coupled with her expertise in the field of mental health where she has her M.A. in Counseling Psychology.
PDF
Print
Article source: http://www.prweb.com/releases/2012/5/prweb9512304.htm
]]>NEW YORK–(BUSINESS WIRE)–
ZuluTrade.com, the largest social Forex autotrading platform that has
revolutionized Forex trading by introducing the rating and following of
Forex experts’ performance, announced its new partnership with Nord FX,
a rising star of the Forex industry.
The collaboration enables Nord FX traders to follow ZuluTrade’s network
of 44,000 signal providers in real time, and to closely track and copy
the performance of ZuluTrade’s highest ranked traders, who can recommend
expert-level trading transactions with no extra time or effort required
from the user. ZuluTrade’s server-based trading platform eliminates
human interaction to minimize human errors and influence of emotion on
trading.
Nord FX is an international broker focused on portfolio management and
currency exchange brokerage, to which end it has secured authorization
by the Financial Services Commission of Mauritius and the Ministry of
Industry and Commerce of Panama. Nord FX offers Forex trading
capabilities with eleven Trading Platforms and nine Account Types, to
guarantee the highest possible diversification and that each one of its
clients receives the service that best fits their investment strategy.
“Nord FX is our latest trading partnership which will introduce
automated trading to yet another large client base of traders of various
experience levels,” said Leon Yohai, founder and CEO of ZuluTrade. “Nord
FX is a respectable presence in the Forex industry, characterized by
their dedication in better serving the needs of diverse client types.
ZuluTrade’s real-time ranking and autotrading capabilities offer a new,
attractive option to Nord FX clients, especially busy traders with not
enough time for full-time day trading who want to employ high level
trading with a minimal time investment. Our complete automation means
that Nord FX traders can make money without even logging in to their
system.”
Requiring no third-party deposits or minimum investment amounts,
ZuluTrade provides Nord FX customers the convenience and security of
keeping all their funds in their brokers’ accounts, while enjoying the
benefits of automated expert-enabled trades.
ZuluTrade is the preferred online and mobile Forex autotrading platform
for 40,000 live accounts of traders from 183 countries around the world.
About ZuluTrade
Founded in 2007, ZuluTrade is headquartered in Athens, Greece, with
branch offices in New York, Hong Kong and Shanghai, and has a team of
120 people. ZuluTrade has 40,000 trading clients in its online network,
and a trade volume close to $200 billion USD globally. For more
information visit www.zulutrade.com
About Nord FX
Nord FX is an international brokerage house providing to both
individuals and corporations a complete portfolio of trading services in
the international foreign exchange market. Authorized by two distinct
regulatory bodies, it strives to offer, through a broad set of trading
platforms and account types, top-level brokerage services. For more
information, visit http://nordfx.com/
Article source: http://finance.yahoo.com/news/zulutrade-leading-automated-social-forex-140300855.html
]]>U.S. stocks slumped again in Tuesday trading as European worries and banking concerns weighed on the markets for another session. The broad SP 500 finished lower by about 0.6% while the Dow (-0.5%), and the Nasdaq (-0.30%) both ended the day in the red as well.
In terms of sectors, it was another rough day in the energy space, although industrials, utilities, and health care also finished in the red on the day too. Financials were broadly lower—save for a decent session in beaten down JPM—while services and consumer goods were more mixed in Tuesday trading.
Once again, the U.S. dollar was a beneficiary of this equity weakness as the dollar index rose above the $81.25 level on the back of more gains against the euro and the pound. However, Treasury bonds were broadly flat on the day as the 10-year note saw yields oscillate before finishing the day flat at the 1.78% mark for intermediate term debt (read The Forgotten Municipal Bond ETFs).
Nevertheless, commodity trading was relatively mixed in Tuesday trading as crude oil fell below the $93.25/bbl. level while natural gas rose above the key $2.5/MMBtu mark. Metals again saw weakness, led by a 2.6% slump in silver, while soft commodities did finish broadly in the green led by a 2.4% rise in corn and a 2.1% move higher in Kansas City Wheat contracts.
In ETF trading, there was a great deal of activity throughout the fund world with heavy volume hitting many of the most popular equity products in Tuesday trading. Volume was also above average in many commodity funds, some of the global ETFs, and a good chunk of the basic materials market as well.
In particular, the PowerShares DB Energy Fund (DBE) saw an outsized level of trading activity during Tuesday’s session. The popular energy ETF usually sees about 115,000 shares a day but experienced a spike to about 809,000 shares during the day’s trading (read Two Energy ETFs Holding Their Ground).
Interestingly, the vast majority of this volume came thanks to two 300,000+ share blocks which both traded before 11 am as prices for the ETF slumped. Nevertheless, the fund managed to finish the day at about breakeven as large moves in various energy commodities more or less balanced each other out in what was otherwise a rocky session for many individual energy products.
Another ETF that saw a huge bump in volume was the PowerShares DB G10 Currency Harvest Fund (DBV). This currency ETF usually sees volume of about 176,000 shares in a normal session but experienced a surge to nearly 1.05 million shares during Tuesday trading (see Top Three Currency ETFs).
Surprisingly, nearly half of this volume came before 10:30 am, as a massive 634,200 block changed hands right after 10, representing the vast majority of the trading activity for the day. After that move, the product proceeded to retreat later on into the session as the U.S. dollar strengthened, while the Australian dollar and especially the Norwegian krone weakened, pushing the product down about 0.5% on the day.
(For more ETF information check out the Zacks ETF Center)
Read the analyst report on DBE
Read the analyst report on DBV
More From Zacks.com
Article source: http://finance.yahoo.com/news/etf-trading-report-energy-currency-212800314.html
]]>spending may rise to $9.8 billion in 2016 from $3.8 billion last
year, as companies seek to harness new tools that help reach
people who interact online, researcher BIA/Kelsey said.
Higher ad spending at Google Inc. (GOOG)’s YouTube and LinkedIn
Corp. (LNKD) boosted BIA/Kelsey’s forecast from six months ago. In
November, BIA/Kelsey projected 2011 social-media advertising
revenues would reach $3.4 billion — $400 million less than the
figure released today.
“We’ve slightly accelerated our numbers for 2012 and 2013
because of the growth we’ve seen with social video, with YouTube
as a driver,” said Jed Williams, an analyst and program
director at Chantilly, Virginia-based BIA/Kelsey. “YouTube will
play an increasingly important role.”
The researcher bumped up its 2012 social-media advertising
spending estimate by $200 million to $4.8 billion, Williams said
in a phone interview. Next year’s spending will reach $5.9
billion, up from the $5.8 billion BIA/Kelsey expected in
November, he said.
The increased forecast comes as the world’s largest social-
networking site, Facebook Inc. (FB), prepares to sell shares to the
public. Facebook is poised to surpass United Parcel Service Inc.
as the most valuable company in history to go public in the
U.S., based on market capitalization, data compiled by Bloomberg
and Dealogic show.
“Better performance, coupled with richer formats and
creative elements, like video, will be the principal social-ad
market-growth drivers,” Williams said in a statement.
To contact the reporter on this story:
Olga Kharif in Portland at
okharif@bloomberg.net
To contact the editor responsible for this story:
Tom Giles at
tgiles5@bloomberg.net
Please enable JavaScript to view the comments powered by Disqus.
Article source: http://www.bloomberg.com/news/2012-05-15/social-media-ad-spending-to-jump-to-9-8-billion-in-2016.html?cmpid=yhoo
]]>Advertisement
Online marketing can help automate sales activities and make prospects into clients, Kristin Harad, the founder of Next10Clients, said at NAPFA’s National conference.
Like what you see? Click here to sign up for Financial Planning’s daily newsletter to get the latest on advisor market trends, investment management, retirement planning, practice management, technology, compliance and new product development.
During a panel, titled “Relationship Marketing in the New World,” she detailed a six step approach to get new business online. Harad said that when prospects come to a website, very few are ready to buy anything and most advisors have a major hole in their marketing plans because they are not capturing these website visitors.
“People are more cautious now. They want to feel comfortable with you,” Harad said.
In order to capture online leads, advisors need visitors to leave their name and email address, and click submit. To make this work, Harad said advisors need to embrace a “freemium’ concept, in which they give things away for free. Harad recommended free reports, e-books and even recorded speeches, which can be completed on TalkShoe.com.
In her own practice, Harad uses video trainings as the giveaway to entice people to submit their contact information. The free report is titled “10 Steps to Eliminate Financial Anxiety.”
Harad said this practice prevents “someone from floating away. They might become a client in 2 years or 2 weeks.”
Next, Harad said advisors need to make the initial contact exciting and compelling. She suggested setting up an automated email acknowledging the request for the giveaway. In Harad’s email, she uses a video to deliver a ‘thank you” message for signing up. She then provides a series of videos in waves via email auto-response message. Just by sharing what she does and whom she does it for in the content of the videos, Harad said that it helps screen out clients that would not be a good fit, saving both parties from wasting time.
Harad said that this gets clients “from the email to schedule the consult, without you even being involved.”
At some point, the interested website visitor reaches out to start the process to become a new client. If not, the contact information can be added to the prospect list and removed over time.
Harad has found this overall process for online leads works very well for her business. Even while at the conference, she saw that a new lead had signed up for her information and was being taken care of with her automated communications without her being in the office.
Mike Byrnes founded Byrnes Consulting to provide consulting services to help advisors become even more successful. His expertise is in business planning, marketing strategy, business development, client service and management effectiveness, along with several other areas. Read more at www.byrnesconsulting.com.
Article source: http://www.financial-planning.com/news/online-marketing-harad-next10clients-2678895-1.html
]]>Brisbane, QLD (PRWEB) May 15, 2012
PPC advertising through Google, Bing and Facebook continues to steamroller more traditional methods of lead generation for companies as reported by Covario last month. In their Global paid search spend analysis report covering the first quarter of 2012,PPC spend in the USA had grown 15% year on year and an amazing 88% year on year in the Asia Pacific region.
Whilst many marketing professionals are still adjusting to this relatively new world of Pay per click advertising, where the advertiser only pays a generally modest fee each time their ad is clicked but pay nothing if the ad is not clicked,the more advanced PPC management specialists have forged ahead in taking the scientific analysis to ever higher levels.
Split testing is one of the areas that is seeing major advances in 2012 due to technology breakthroughs. David Twigg from OMC, Online Marketing Specialists says, “PPC ad copy and Landing page split testing have been around for a while but as technology gets more sophisticated the ability to gather higher quality actionable data increases allowing us to make increasingly more informed decisions as to what works and what doesn’t.” Google themselves offer a product called Website Optimizer which runs what Google call “experiments” to test variable factors on a landing page to gather evidence to see which option converts the best.
Also buried within the myriad of settings in the Google adwords interface is the ability to run split tests of ad copy by creating 2 or more versions and setting it up so that each version of the ad gets an equal amount of traffic, once impression numbers are high enough a judgment can be made as to which test won, e.g. which version got the most click throughs. One of the great internet resources for Split testing is Anne Holland’s WhichTestWon.com, Anne lists 43 different multivariate AB split testing software packages. WhichTestWon.com also lists a range of other online marketing platforms where split testing should be considered which include option forms, newsletters, offer broadcasts, autoresponders, triggered campaigns and mobile tests.
As with all marketing, budgetary factors have to be considered, David Twigg says, “Making your marketing accountable is the single biggest criteria that businesses need to focus on. The 2 biggest mistakes made in Online marketing are letting artists design your website and letting scientists manage your split testing. Websites and split testing are a means to an end, the end being sale or lead generation so finding the sweet spot of 20% resource investment for 80% improvement should be the ultimate goal.”
David Twigg
Online Marketing Consultants Pty Ltd
+61 (0)7 31032719
Email Information
Article source: http://news.yahoo.com/online-marketing-specialist-david-twigg-says-split-testing-045010854.html
]]>
CROWLEY – Things like internet marketing, search engine optimization and online local business directories may not be the a major thought in a small business owner’s mind, but according to Lyn Askin, it should.
“The internet evens the playing field for small business owners,” he said. “No one can tell how big or little your business truly is based on a website, and it is what can help you compete with the Amazon’s of the world.”
Askin was the feature program at Tuesday’s meeting of the Rotary Club of Crowley.
Askin began his program with an alarming statistic–62.8 percent of all new businesses fail within six years, meaning that all new businesses sit at a 37.2 percent success rate. A rate that rivals or is worse than many gambling odds.
But, according to Askin, in today’s digital realm, there are ways to help better a businesses odds, which is where internet marketing comes into play.
Internet marketing is helping showcase the evolution of both marketing and products. It, compared to traditional marketing strategies, features a better return on investment, is highly targeted and is measurable.
It’s also a necessity to survive as a business.
Another key statistic used by Askin to showcase his point is the fact that 83 percent of households are use the Internet to find local products and services, making things like the Yellow Pages all but obsolete.
People use websites, particularly Google, to search for things like pest control businesses or plumbers. When they do, they usually come across a free tool that Askin urges business owners to take advantage of–local business centers. The three major search engines, Google, Yahoo and Bing, offer the service for free and it allows business owners with or without a website to get their information online.
“I urge you, though, if it asks for five pictures, submit five pictures,” said Askin. “If there’s a description box, fill it in. We’ve found in our research that the more complete the listing, the higher the ranking.”
And Askin would know about Google rankings as hundreds if not thousands of his or his clients’ websites rank first when typing in keywords.
Search engine optimization (SEO) was also a big topic for the program. According to Askin, there are two types of SEOs, on-page and off-page.
On-page factors are probably the most straight forward and easy to understand, words on the page, the page’s title, etc. The most important of which is the “title tag,” or your first advertisement on a search engine’s result list. Instead of seeing things like “Home Page” or “Welcome” on the top of a screen or as clickable links, Askin says a business needs to put information pertaining to the company. For example, Askin’s inkcarts.com’s title tag is “MICR Toner | Laser Toner Cartridges | Printer Ink Cartridges.”
But off-page factors are also important. Off-page factors are links to your website from other websites like in articles or social media.
Creating articles and distributing them to Google-trusted websites like Blogger, Squidoo, etc. also helps Google build trust in your company/website.
“Google inherently doesn’t trust us,” said Askin. “So having reputable websites link to you, builds Google’s trust and gets you off-page factors.”
But Askin warns linking your website with a simple “click here” isn’t the way to go either, you should, instead, use keywords pertaining to your company/website.
Earlier in the meeting Rev. James Proctor made a special presentation of several banners from clubs and districts across the globe. The banners were exchanged at the Rotary Club International’s Convention held earlier this month in Thailand.
Article source: http://acadiaparishtoday.com/bookmark/18604632
]]>
CEDAR PARK, Texas, May 15, 2012 /PRNewswire via COMTEX/ –
EEStor Inc. (“EEStor”) announced today that it is providing an update on the progress of its ultra-capacitor based energy storage technology.
EEStor has been working on the development of single layer Electrical Energy Storage Units (EESUs) as a step toward full commercial units. The single layers are generally around 20 microns in thickness with an area of 0.25 inches square. EEStor has successfully demonstrated a process that yields layers that can handle an operating voltage in excess of 3500 volts, have a dc resistance of greater than 700 terra ohms, and a dissipation factor of 0.005. The process of manufacturing the layers has evolved as EEStor has worked on improving the reliability of the layers. EEStor has recently focused its efforts on elimination of voids within the layers to improve the energy storage capabilities of the EESUs. EEStor has recently made major progress in that it is now successfully producing layers which tests indicate are void free.
The layers now being produced have very small internal self-discharge and crossover losses. These layers have been cycle tested by EEStor and have achieved over 1 million full cycles at a rate of less than 30 seconds per cycle. Each cycle consisted of charging to 3500 volts followed by discharging to zero volts. The EESU layers have better self-discharge characteristics and lower losses in the charge/discharge cycles than other known competitive energy storage technologies. Improvements have been made in the film morphology and fabrication requirements to facilitate the use of automated manufacturing. However, the most recently produced versions of the EESU layers have been tested by EEStor and in EEStor’s opinion do not yet achieve the level of permittivity necessary for commercial production. EEStor is now working on improvements in the film morphology which it believes will allow it to significantly increase the permittivity and energy storage capabilities of the layers.
The performance of the EESU layers has not been independently tested. Once EEStor has improved the permittivity of the EESU layers, it will commence third party testing and certification. The third party results will lead to a detailed analysis of the technology’s performance. Following independent certification of layers, EEStor intends to build multiple layer EESUs to demonstrate the effectiveness of the technology. EEStor has been developing production systems that have a level of automation and throughput capability that EEStor believes can be improved and scaled quickly.
About EEStor Inc.Headquartered in Cedar Park, Texas, EEStor Inc. is dedicated to the design, development, and manufacture of high-density energy storage devices. Utilizing revolutionary ultra-capacitor architecture and environmentally friendly materials, the EEStor technology will compete against existing battery technologies.
Forward-Looking StatementsThis press release contains “forward-looking statements,” including statements related to making major progress, working on improvements which will allow EEStor to significantly increase the permittivity and energy storage capabilities of the layers, intending to build multiple layer EESUs to demonstrate the effectiveness of the technology and developing systems that have a level of automation and throughput capability that can be improved and scaled quickly. These statements are subject to a number of risks and uncertainties, including the risk of development or production delays, the risk that the technology or devices may not perform as expected, component or raw materials delays or shortages, the ability to effectively manage operating expenses and manufacturing operations and the ability to maintain or raise sufficient capital to fund current development and production goals. EEStor’s actual results may differ materially from the expected results in this release. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date such statements are made. EEStor does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after this press release, or to reflect the occurrence of unanticipated events.
SOURCE EEStor Inc.
Copyright (C) 2012 PR Newswire. All rights reserved
Article source: http://www.marketwatch.com/story/eestor-provides-a-progress-update-on-the-development-of-its-electrical-energy-storage-units-2012-05-15
]]>